Wsj.com is free this week. Try it out. I am sure this is the beginning of several experiments over time by Dow Jones to increase readership at wsj.com. The totally paid model has run its course. It does not make money -- which is actually quite amazing if in fact the paid circulation is over 700,000. If a company cannot make money on 700,000 paid circulation than something is radically wrong with the management.

A quasi-open site will make money -- with the right management policies. It will be interesting to watch what Dow Jones does in this space. And for that matter, The New York Times online should shortly be opening larger parts of this edition.

Both of these companies have really missed out on bigger revenue and business opportunities with their semi-restrictive to very restrictive policies. Millions of dollars have been left on the table.