Today Jupitermedia announced another new show: INTERNET PLANET. I founded Internet World as a trade show in 1993 - it no longer takes place. It died because it did not evolve (fortunately I sold the company associated with this show in 1998).

Internet Planet is in fact the evolution of what Internet World could have been. It is focused on a vertical slice of one of the most compelling aspects of the Internet and its relation to the business world today. And that is that one cannot grow one's business today without taking into account a significant online presence.

The tagline for Internet Planet is "Growing Business Online." That is another way of stating what I mentioned in the paragraph above.

Check out the business press and you will find this theme over and over again in commerce stories in virtually every periodical. This theme is relevant for both profit and non-profit organizations -- for a museum as well as a local pie company -- for a conglomerate or a local bank. An organization cannot be successful today (and grow today) without making a significant online investment.

This theme is both old and new. The idea of needing a Web site developed rapidly in the 1990s. However today the sophistication needed to grow one's business online is astounding. The nuances are extreme. The skills and services are rarely found at any one organization.

Jupiter Research has been studying these areas since 1995 --- our analysts are second to none in this arena. Jupiter Research is perfectly equipped to plan a comprehensive seminar program for the focus of Internet Planet.

The readership of our various networks of Web sites (internet.com, earthweb.com, devX.com) is neatly suited to the verticality of what Internet Planet is all about. We will use our 300 million monthly page views (and 22 million monthly unique visitors) to drive across the idea and to promote the inaugural Internet Planet.

Exhibitors will find Internet Planet to be the perfect marketplace to show their wares and services. All in all, Internet Planet will be the next evolution in Internet business-focused trade shows.

I am excited about this opportunity and will use this blog to keep my readers posted about developing Internet Planet. I will also offer thoughts on Internet media ideas as well.