I have been writing about my new Kindle.  Inadvertently I purchased a second Kindle by accident.  I had to return the extra Kindle and went to the Amazon site to arrange the return.  The experience was superb.

Amazon has a terrific interface for returns.  The best part of the process was how Amazon interacted with me on each stage of the return process.  First I got an email telling me the package was picked up by the delivery service.  Four days later I received an email that the return was received and that my payment was being processed.  And a day later the final email that the payment was sent to my credit card.

The lesson here is that Amazon won me over for future purchases.  The other lesson is how valuable customer service can be as a sales tool.  I am certainly going to tell this story over and over again to my colleagues at Jupitermedia.  We can all learn from Amazon.