CNET management is fighting off losing control of managing the company to a group of investors by offering a "poison pill" stock offering. I am no expert on such strategies and to stave off losing control of a company. However I am somewhat amazed that no "white knight" buyer has emerged to try to buy CNET by offering a 20% premium or so to the current stock price of about $9.00 per share. I believe that CNET's board of directors would take such a deal providing it was the "right kind of company." Most likely a white knight offer would be a stock offer, but cash would work as well.

CNET has terrific assets. I have suggested that Yahoo should purchase CNET but other obvious suitors would be IAC and News Corp. Even the Washington Post or New York Times should consider such a purchase. Both of these organizations would make a big statement about their intentions in the Internet space. CNET's traffic and offerings combined with a big newspaper/media company could be very powerful.

Another suitor should be Time Warner/AOL. CNET combined with these assets would be powerful as well.