Yahoo reported its financials for the latest quarter. Wall Street was not impressed.

I still contend that Search is not going to change Yahoo's fortunes. Yahoo should deal from strength. And one of those strengths is its financial coverage. One of our terrific editors at our online media division, Brad Jones, passed along a very interesting article about what Yahoo is doing to keep a big position in financial news coverage.

These moves are all well and good. Now Yahoo should go out and buy Dow Jones to cement its position on the Web (and in print) as a dominant player in the coverage of all things financial.

And while on the topic of Yahoo, check out this interesting report about Yahoo found by another staffer (Luis Orellana) and its lost opportunity to purchase Google back in 2002.