Random Thoughts
I was amazed yesterday to hear an add for Yahoo on ESPN Radio. I was driving to a Christmas office party at Comstock Images in New Jersey and almost drove off the road upon hearing the commercial. Yahoo was pushing the idea that listeners should go to some part of Yahoo that covers sports for children. I immediately thought: there will never be a day that Google will do a radio ad (or any ad). Also, I thought: what could the marketing people at Yahoo been thinking about? Are they going to get another 10 or 20 people to view Yahoo?
And while on the topic of advertising: I noticed last week while driving on the Connecticut Turnpike that two different merchants in Connecticut had billboards suggesting that drivers "Google" them. Big win for Google as examples like these are happening all over the world as Google has become the gold standard for search and information.
Jupitermedia CEO Alan Meckler
Leave a comment