Mr. TechDirt has not responded to my comments about his ridiculous comments about my post on why Yahoo should buy Dow Jones. But Eric Savitz picked up my recent rejoinder.

The more I think about the Yahoo-Dow Jones concept the more I like it. Nobody is going to beat Google at the online search game. Recent reports show that Google is pulling away from all its "competitors" in the search race. And shockingly Microsoft's percentage of search queries is sinking even after a huge investment in its search technology.

The search race is over forever unless someone hits a winner with the coming of the future Semantic Web. Second place is not too shabby in Search and Yahoo should be a lock to keep that position against the likes of Microsoft, Ask, AOL and anyone else out there silly enough to try to take on Google.

Therefore Yahoo should buttress up its "leading" second place position and also start concentrating on becoming a dominant media company for the 21st century. Dow Jones is the first move that should be made in such an endeavor.