Readers surely have noted that this blog now has advertising. Advertising is indicative of change taking place with our online media division known as JupiterWeb. No doubt ads on this blog will add revenue to Jupitermedia - certainly not a load of ad dollars but more than enough to pay for a few servers and laptops and perhaps more.

In a way ads that you see here are the beginning of change that will be more apparent across JupiterWeb in coming weeks and months. For example we are about to launch a new Web site and trade show by the same name. More information about these launches will be public in about three weeks. These additions will be followed by some acquisitions for JupiterWeb.

I have analyzed JupiterWeb after staying "away" from growing it for well over two years. The analysis showed me that JupiterWeb is still one of the largest business to business online communities in the world with nearly 15 million unique visitors reading it every month. With very little effort and a rather small investment we can make JupterWeb a more significant property in a very short time.

I do not see this renewed effort on JupiterWeb conflcting with our continued growth of our Jupiterimages division. And in fact my decision to start spending more time on JupiterWeb should be viewed as bullish for Jupiterimages in that I feel that we have turned a major corner in the integration and build out of Jupiterimages so that I can indeed afford to spend time on re-energizing JupiterWeb.

On a personal note the time I have spent on JupiterWeb and will spend in coming months is actually huge fun for me as I am back in difficult but familiar terrain - terrain that I have traversed for over 30 years.

BtoB communities are out of favor today compared to consumer online communities. We probably have seen the peak on consumer community valuations with the recent acquisition of YouTube. So perhaps our re-energizing JupiterWeb could be ahead of the next cycle?