Today came word that Google Health will soon be launched to go along with the previously launched Google Finance.

A few days ago Yahoo launched a vertically focused site devoted to personal tech.

Now the race is on as the Search giants more and more start to resemble media companies.

As these giants get more of a taste for organic media sites it is only a matter of time before one of them grabs a big media company such as Dow Jones. Most likely the first thrust will be a smaller media company, but a huge buy seems to be in the cards.

Is it not interesting to think now about the AOL-Time Warner deal of 2000? The flaw in that deal was that so much of AOL's revenue was (and is) related to the ISP business (which continues to shrink). This time around, Yahoo or Google won't be carrying ISP baggage. Rather they will make any media company more powerful and at the same time either Yahoo or Google will become "out of this world" valuable.