IStockPhoto Has A Questionable Marketing Strategy

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Many readers remember that several months ago I posted about Getty Images buying keywords using our image brand names on Google USA and France. Within minutes of that post, these ads were removed.

Now istockphoto, a division that Getty Images recently purchased for $50 million, has decided to use the same tactics by purchasing the keyword "Comstock" on Google.

Kind of shocking that this Getty Images' division would do the same as the parent. I guess this is where the expression "the apple does not fall far from the tree" comes from?

I am not sure if the istockphoto team figured out this concept or if they traveled to Seattle to learn at the master's knee?

I have been in business for 36 years and have learned that one wins in business with a good product and good business ethics. Chicanery works for a while, but those who practice it end up losers.

Needless to say we have protested to Google and warned istockphoto today to cease using our brand names in ad campaigns.

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