Analytical Tools From Google
We have all noted that Google is going to provide free analytical tools that Web site owners will be able to use to analyze ad campaigns and traffic. The Google juggernaut continues to march along like the Pac Man game gobbling up competitive informational and service areas. The analytical news is certainly not good information for the likes of Webtrends (by the way we use Webtrends and think it is a great service) and others in this space.
I was interested to learn that some investors in our shares here at Jupitermedia thought that this Google thrust would hurt our JupiterResearch division. To the contrary: JupiterResearch is not and never has been in the business of doing analytical services for Web sites. JR has a service called "market operations" which critiques Web site design and other related factors, but this is not related to what Google has announced.
Further confusion might have arisen because JupiterResearch was once partnered with MediaMetrix. But this partnership broke apart in 2002 when MediaMetrix became part of Comscore.
JupiterResearch, by the way, continues to have steady growth and is now quite profitable. We now have 306 syndicated research clients and dozens more custom research clients. When Jupitermedia acquired JupiterResearch in August 2002, the syndicated research client base had dipped to about 205.
Jupitermedia CEO Alan Meckler
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