Jupiter Research Rising
Many of you know that we bought Jupiter Research back in the summer of 2002. Jupiter Research's history goes back to 1989. It became a research power in the late 1990s with the rise of the Internet and Internet stocks. A public offering through DLJ took place in 1999 and it merged with MediaMetrix in 2000. Then the Internet crash came and the fortunes of the combined JupiterMediaMetrix tumbled.
By the summer of 2002 bankruptcy was imminent. MediaMetrix was sold to Comscore and we bought Jupiter Research (we liked the deal so much that our corporate name changed to Jupitermedia soon after its completion).
Jupiter Research was losing big money when we bought it. But it had a great reputation and a great group of employees as well as star analysts. Unfortunately the tough "Internet times" had knocked the number of syndicated research clients from 1000 (in 2000) down to around 200 (and falling) at the time of the deal.
Fast forward to the present. Jupiter Research is thriving! Synidcated research clients hit 297 the other day (up from 241 at this time last year). Contract value renewals have climbed to close to 100%. JR is now profitable and we expect healthy financial growth this year.
So what happenend? A combination of factors helped with the turnaround. The number of employees went from 120 to 72 today. More importantly we all know that "the Internet means business" and that any company wanting to be competitive in almost any field has to be concerned with Internet trends. JR's niche is Internet business. Thus we have a rising Internet and and a rising Jupiter Research. These trends are becoming permanent fixtures in world business. Look for Jupiter Research to continue to add to its number of clients. And if you are not familiar with the best research company homepage check out jupiterresearch.com.
Jupitermedia CEO Alan Meckler
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