I read a terrific piece by Rebecca Mead in THE NEW YORKER (24 January issue) about four recent college grads who came to New York City and now make pretty good money publishing a site called collegehumor.com.

The profile is interesting and reminds of stories we once read about sites such as theglobe.com. and tripod.com (both started by then-recent college grads around 1997 that never made money).

Of course the difference here is that presumably collegehumor.com makes money and will be around for a long time (the reporter makes the claim that revenue for December was over $450,000).

Collegehumor.com is a good representative of what is happening in publishing today. Ten years ago these young creators might have been pitching their business as a print magazine. Today things are different and the new publishing ideas that are working are online.