WebMediaBrands CEO Alan Meckler
JupiterResearch Blogs Reap Business
Our JupiterResearch team has been writing blogs for close to two years (JupiterResearch was the first Research company to offer blogs). Readership has grown dynamically (Close to 70,000 page views per day). And we now have several cases of gaining sales leads as a result of a reader becoming interested in our research because of being impressed by analysts' comments.
Other areas of Jupitermedia have blogs as well. In addition to my blog, Danny Sullivan's blog has been growing significantly as well. Danny and his news editor Gary Price now garner near 30,000 page views per day. When combined with our SearchengineWatchforum and Searchenginewatch.com site we have daily page views in the Search field of over 200,000 per day (and growing).
All in all the blog experience (started with my blog in February 2003) has been very positive for Jupitermedia.
It is good to know you got blogging started at Jupiter Media man you are smart. Or are you nervous?
Hi, I enjoyed your post. While you are getting a fabulous number of page views, I wonder if its worth it for a handful of leads. What exactly is the objective of your blog, and do you have a way of factoring for ROI?
Thanks
Hi Alan - I always thought it was a very good idea to start a blog for the Jupiter analysts (and enjoyed working on mine when I was there), and you and Michael deserve a lot of credit for the foresight to do that... many other research and analysts firms have imitated, which in itself is validation. I believe that there are even more exciting opportunities in the "free online content/ user interaction" space for Jupiter and others to take advantage of, and I'm sure you guys are thinking along some of those lines to expand the capability of your blogs to drive interest in paid research.
I am also interested in the question of whether the number, and quality, of sales leads you have received through your blogs is worth what seems like the considerable time and effort. I wonder, for example, how blogs compare with targeted email newsletters in terms of quality leads/hour spend writing them?