The evolution of some of the mega Internet brands is exciting to watch. Whether one looks at Yahoo, eBAY or Amazon, one sees the same things going on. That is a constant broadening of services. Of course a broadening of services only works when a company has a great core product and in the case of the Internet, a large and valuable community of eyeballs. Google as the new kid on the block has been broadening at lightning speed as well.

Which brings me to Amazon and their A9 Search service. Amazon is attempting to get into Search without doing combat with the big Search companies. Local search seems to be the key to A9. Our colleague over at Searchenginewatch.com, Chris Sherman, had a terrific review and analysis of the latest version of A9. Needless to say I suggest you read Chris' article.