Marc Cuban has struck again. The man who made a billion on broadcast.com, who resurrected the Dallas Mavericks, who helped triple the stock price of mamma.com, who is taking on Donald Trump in the reality TV game, is now taking on Google and the Search industry with the launch of IceRocket.

I will leave it to Danny Sullivan to comment on what he thinks of this new entry into the Search wars. From my perspective, the site is a knock-off of the clean Google home page, but Cuban has added a feature that is unique. Every search entry has a thumbnail of the home page of the listing. This is clever and makes for a more interesting approach to reading entries.

I am sure Marc Cuban has more than thumbnails up his sleeve. I look forward to see the progress of Ice Rocket.