SES San Jose finished on Thursday. Records were set for sold exhibition space and total attendance. Re-sign for exhibition space for the next SES in San Jose is over 75% of 2004 numbers. For those who are not familiar with the re-sign process, these numbers are in outer space.

This leads me to Danny Sullivan. Danny is the man behind the success of SES all over the world. Starting as an unknown conultant in the search space in the mid-1990s, Danny has achieved "God-like" status in one of the hottest industry sectors in the world today. Not only does Danny put together every session of the SES shows, he also diligently edits the number one editorial property for the search industry, searchenginewatch.com.

It all comes down to content, and SES and searchenginewatch.com have the best content. And this is what brings in the paid attendees and the exhibitors. Danny, with the help of Chris Sherman, keeps the content evolving and interesting. His SES keynote is a treat. I saw 1,200-plus attendees on the edge of their seats. The keynote is one hour --- I think Danny could keep them interested for 12 hours!

Do yourself a favor and take in Danny and a SES in the coming months.