The inaugural Search Engine Strategies show in Toronto, Canada, opened as an immediate success. Readers know that Jupitermedia owns the SES show tour and while we like to take credit for starting successful trade shows, having the SES brand is a bit like shooting fish in a barrel. Toronto proved to be no different than launches in Germany, Japan and England (SES also takes place in the USA in San Jose, Chicago and New York City and we will have a new launch in Sweden in October and additional new countries in 2005).

We all know about the Search revolution in marketing. While our company is not a "Search" company, we are able to ride the current and benefit with trade shows, as well as running contextual ads throughout our JupiterWeb network.

Virtually any Web site can make additional money by linking up with any of the Search companies that offer contextual ad linking. Search probably enables many smaller sites to remain in business because of the boon of this extra revenue that comes their way with little to no work or effort. Things will only get better in this space.