MLB.COM AND DIETING

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One of the themes of this blog is "growing business online." Two news stories in the past few days certainly exemplify this theme.

The New York Times had a story today by Richard Sandomir titled "Baseball May Offer Stake in Web Business." The story deals with the success of mlb.com and how major league baseball is considering a public offering for a portion of the Web site, which might have a value of as much as $1 billion.

Glory to the Internet! The 30 major league teams and their respective owners could never have imagined that their franchises would someday have an Internet media stake of such potential value.

I am sure the baseball owners would have no argument with the idea that they have "grown their business online." As an aside I must also congratulate star JupiterResearch analyst David Card for his insightful thoughts sprinkled throughout the article.

On the Diet front: DM NEWS had an article by Mickey Alam Khan (March 22, 2004) titled "South Beach Diet Grows Fat on Web Site Traffic." Khan has this amazing stat: Since the June launch of the South Beach diet site "more than 200,000 people have signed up at $5.00 a week for access..." This is "growing business online" at its best!

So there you have it. Baseball and diets making big adjunct dollars online. Of course the tie-in for Jupitermedia is that our Internet Planet trade show coming in June is loaded with JupiterResearch sessions to help all organizations grow their businesses online. Check out the program and the opportunity to meet one-on-one with our JupiterResearch analysts.



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