Much ado in the press about the offer by Comcast to acquire Disney. Much of the commentary deals with the distribution of content and the ownership of content --- this combination would combine both nicely.

What might be overlooked is that lurking behind this move and all media moves is the issue of DRM --- Digital Rights Management. Increasingly these three letters (DRM) will become more and more important in discussions both within and without media entities.

Surprisingly little is written about DRM. Jupitermedia is doing its best to remove this void. Check out our DRMwatch.com Web site and our show coming in April.

It is great to own media assets and their respective digital offspring --- but you had better know how to protect them!