Paid search is hardly a secret. Google will have a huge public offering because of paid search. Ah-Ha has filed for an IPO. FindWhat and AskJeeves have had tremendous upswings on the Nasdaq. Even Looksmart, which lost the MSN account, has seen its stock rise lately. Yahoo's recent quarterly results illustrate how important paid search is to this media giant.

Search and paid search variations are developed every week. Check out a company called vibrantmedia to see what I mean. Thousands of small organizations have been formed to help millions of companies better use search and paid search to grow businesses online.

Jupitermedia of course has also been a huge beneficiary of the rise of search. Our Search Engine Strategies shows continue to grow rapidly both on the exhibitor and paid registrant fronts and we continue to add SES shows around the world. Over at Jupiter Research, nearly 70 companies have signed on for our special research services devoted to this field. And our SearchEngineWatch Web site attracts almost 100,000 page views per day.

Things are exciting in the Internet space these days --- but nothing is more exciting than paid search.