WebMediaBrands CEO Alan Meckler
Lucky Oliver Microstock Site To Close
The Lucky Oliver microstock site is closing its doors on 15 May. Lucky Oliver got a lot of publicity. The site is very nice. So what happened?
My take is that there are now too many microstock sites. The closing of Lucky Oliver is the beginning of the end for 80 percent of the approximately 40 microstock sites in the stock photo world. This is capitalism and the survival of the fittest (and the well financed).
And at a time of cessation for Lucky Oliver it appears that microstock sites such Istockphoto and Shutterstock are thriving. Certainly this is the case for our microstock site Stockxpert. We are having a growth spurt at Stockxpert out of the ordinary. I have been in a business for over 35 years and it is rare to have an operation that grows as rapidly as does Stockxpert. The exciting thing about this growth is that we will be launching several initiatives in coming months in and around Stockxpert that none of our competitors offer (and most likely will not be able to offer).
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Lucky Oliver was a nice site with lot's of fun and lots of publicity. Personally I feel sorry they will be closing. But with all the fun and interaction their way of running the business was questionable for many of us for a long time. So this closure isn't a complete surprise.
While competition is good, having too many agencies to contribute is painful. I think there will be more closures as microstock market will develop further; while the big players will continue to grow.
Stockxpert is a very nice site, one of my favorites. It would be interesting to know what are the new initiatives that are coming :)
Hi Alan,
As a StockXpert photorapher/contributor I'm looking forward to your new initiatives. I enjoy supplying images to your site and have been finding a steady increase in sales that is greater than just a relative increase based on my number of images. :-)
Either I'm getting better, or you are. Hopefully we both are.
Thanks for StockXpert and the opportunity to be a part of the Jupiter Images family.
Scott